Mermelada de temporada. Seasonal jam

Brief- In a traditional and stable environment, Hero comes up with a concept which needs to be transmitted. The use of season fruit to make her jam

Our idea- Make something that no one has ever seen, heard or felt before. A commercial with a simple technique with a purposely cursi song, which turned into the most liked/hated hit of the moment. Resulting in a lot of for and against comments which somehow gave notoriety to the add

Hero and season managed to reconnect with thousands of Spanish homes, achieving an increase of +5 points in market share (after the first 18 months after the launching in summer of 2013); No one has ever seen something similar in the jam market.. A new category has been born.